Key to his theory is that values are not isolated, but rather arranged hierarchically in value systems Hierarchical Structure:
: Desirable "end-states" of existence. These are the ultimate goals a person wants to achieve in their lifetime. Key to his theory is that values are
Rokeach divided values into two distinct categories, which he measured using the Rokeach Value Survey (RVS) Values differ from attitudes and opinions in abstraction,
Thesis and Core Concepts Rokeach’s central thesis is that values are enduring beliefs that a specific end-state of existence or mode of conduct is personally or socially preferable to an opposite or converse end-state. Values differ from attitudes and opinions in abstraction, centrality, and motivational power: while attitudes are evaluations of objects or situations, values are broad principles that transcend specific contexts and organize attitudes into consistent, value-driven action. Rokeach distinguishes between terminal values—desired end-states such as “a comfortable life” or “world peace”—and instrumental values—preferred interpersonal modes of behavior such as “honesty” or “ambition.” This terminal/instrumental dichotomy is foundational to his theoretical framework and measurement approach. Instrumental Value | Definition, Examples & Importance -
When someone says, "I want to find meaning," or "I want to be rich," they are expressing a terminal value.
Instrumental Value | Definition, Examples & Importance - Lesson