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In this new reality, companies often suffer from "unintelligence" because they:
A standard BI PDF will show you how to clean data. A shows you how to corrupt it on purpose. You create a parallel "red team" that actively tries to disprove your core assumptions using the same data set. If the red team wins, you delete the report.
The title "Business Unintelligence" is a provocation. Devlin argues that despite massive investments in traditional BI tools (dashboards, reports, data warehouses), organizations often suffer from a lack of true insight. He suggests that traditional BI focuses too much on the data and the tools , and not enough on the human element of decision-making.
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In this new reality, companies often suffer from "unintelligence" because they:
A standard BI PDF will show you how to clean data. A shows you how to corrupt it on purpose. You create a parallel "red team" that actively tries to disprove your core assumptions using the same data set. If the red team wins, you delete the report.
The title "Business Unintelligence" is a provocation. Devlin argues that despite massive investments in traditional BI tools (dashboards, reports, data warehouses), organizations often suffer from a lack of true insight. He suggests that traditional BI focuses too much on the data and the tools , and not enough on the human element of decision-making.
