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Historically, awareness campaigns were top-down, clinical, and often shaming. Early AIDS awareness campaigns terrified people with images of the Grim Reaper. Early drunk driving ads showed mangled cars.

: Trauma often thrives in silence. Hearing someone else say "this happened to me too" acts as a lifeline for those still in the shadows. Humanizing the Issue Taboo-Russian Mom Raped By Son In Kitchen.avi

(e.g., the psychology of storytelling, ethical guidelines, historical examples)? awareness campaigns were top-down