To succeed in this space, you must move beyond stereotypes. Don't show Indians doing yoga on a mountaintop unless you also show them stuck in Bangalore traffic. Don't show a thali unless you also show the dishwasher being loaded.
: Practices like corporate sound baths and Sufi meditation are becoming mainstream tools for tackling urban stress.
Indian cuisine is often oversimplified abroad, but in reality, it is a sophisticated science of flavors, Ayurveda, and geography.