For the first time, Bollywood is waking up to the female gaze. When girls press for spicy scenes, they focus on male bodies not as comedic relief (the Uncle-ji dancing in a vest) but as objects of aesthetic admiration. The viral success of Liger (despite its failure) was preceded by the thirst for Vijay Deverakonda’s physique. More successfully, the shirtless intensity of Hrithik Roshan in War or the raw ruggedness of Vikrant Massey in Haseen Dillruba are direct results of female audiences demanding visual pleasure tailored to their hormones.

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Young women on Instagram Reels and YouTube are recreating iconic “spicy” Bollywood scenes (e.g., Meri Jaan Tumne Dekhi from Mast Kalandar , Chaiyya Chaiyya ) but with ironic twists, exaggerated consent checks, or female-gaze reframing. They’re pressing “spicy” to mock the male gaze, not serve it.

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While once criticized for the male gaze, many modern musical sequences are being reclaimed by performers as displays of technical skill and solo stardom.