Fans no longer just watch a show; they live-tweet it, record reaction videos for YouTube, and write transformative fiction on platforms like Archive of Our Own . This participatory culture means that a show's success is often measured more by its "digital footprint" and meme-ability than by its initial Nielsen ratings. From Broadcast to "Boutique" Streaming
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Fandoms create digital "third places" where individuals find identity and belonging through shared obsession with a franchise or artist. Economic and Cultural Impact Fans no longer just watch a show; they