A critical analysis reveals that systemic change remains incomplete. A 2023 San Diego State University study on celluloid ceilings found that only 27% of films with women over 50 in leading roles were greenlit without a major female producer attached. Consequently, many mature actresses have become producers and studio heads. Reese Witherspoon’s Hello Sunshine and Margot Robbie’s LuckyChap Entertainment actively develop projects for women over 40. Viola Davis’s production company, JuVee Productions, explicitly states its mission to create "content that reflects the full humanity of people of color and women of all ages." This shift from "waiting for the call" to "making the call" represents the most significant structural change in the industry regarding age.