Most advertising fails because you are selling a sophisticated solution (Level 4: Product Aware) to a prospect who is terrified (Level 1: Unaware).
The work is divided into two primary sections designed to simplify the dense original text: breakthrough advertising mastery pdf work
Focus that energy onto your specific solution so it becomes the "inevitable" answer to their needs. 2. The 5 Stages of Market Awareness Most advertising fails because you are selling a