To understand the impact of one must first appreciate the linguistic and cultural roots of the phrase. "De hermano con su hermano" (from brother to his brother) implies a private, honest, and often humorous conversation between equals. In the context of media analysis, it rejects the formal, detached tone of traditional criticism in favor of the kind of passionate, sometimes argumentative discussions that happen among friends on a couch after watching the season finale of a hit series.
Nowhere is the de hermano con su energy more palpable than in the podcasting world. Long-form conversations between brothers (biological or metaphorical) have exploded in popularity. Comic Xxx De Hermano Con Su Hermana Mayor En Poringa