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  • January 2, 2024
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A studio called India : Content and media services for the world - EY

Amazon MGM and Apple TV+ have taken a different approach: prestige as loss leader. Apple spends upwards of $500 million a year on films by Martin Scorsese ( Killers of the Flower Moon ) and Ridley Scott ( Napoleon ), not for box office returns, but to polish the brand of a trillion-dollar hardware company. Popular entertainment, in this context, is a customer acquisition tool. The studio becomes a marketing department for the mothership.

The traditional studio system is being reshaped by tech-heavy giants and influential regional hubs.

Disney is arguably the most dominant force in entertainment today. Beyond its own storied animation studio, Disney’s strategic acquisitions have turned it into an unstoppable conglomerate. By bringing , Lucasfilm , and Pixar under its umbrella, Disney controls the most lucrative intellectual properties (IP) in history—from the Avengers and Star Wars to Toy Story. Warner Bros. Discovery

While studios often act as the "bank" and "distributor," production companies handle the actual creative development and filming .