That fear almost derailed the project three times. According to lead production designer Mara Kade, the first concept was scrapped for being “too safe.” The second, “too chaotic.” The third… the third became the .
“I’ve built for Balenciaga and Netflix. Nothing prepared me for this. He asked for a room that feels like the moment you forget why you walked into it. So we built a spiral corridor that leads to a mirror. That’s the set. That’s the whole thing. People will hate it. People will love it. Both are correct.”