Guy Kawasaki El Arte De Cautivar Pdf

According to the principles in the book, the "story" of a successful enchantment follows these key pillars:

: You cannot enchant people with a bad product. Your offering must be "DICEE": Deep, Intelligent, Complete, Empowering, and Elegant. Strategic Steps to Cautivar guy kawasaki el arte de cautivar pdf

Likability opens the door, but trustworthiness keeps people inside. Kawasaki defines trustworthiness as the consistency between words and actions over time. He offers concrete tactics: admit your flaws early, return calls and emails promptly, deliver what you promise (and slightly more), and never exaggerate. Perhaps most counterintuitively, he encourages enchanters to “say no to money” when accepting payment would compromise integrity or distract from the mission. According to the principles in the book, the

Su experiencia no es teórica; es práctica. Kawasaki no habla de cautivar desde una torre de marfil, sino desde las trincheras de Silicon Valley. es la culminación de décadas observando qué hace que las personas digan "sí" de manera voluntaria y entusiasta. Su experiencia no es teórica; es práctica