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Social media has had a profound impact on the entertainment industry. Platforms like Instagram, Twitter, and Facebook have given celebrities and influencers a direct line to their fans. This has created new opportunities for marketing, promotion, and engagement. Social media has also enabled the rise of new formats, such as live streaming and online content creation.
(PDF) The Impact of Digital Transformation on Traditional Media assparade230515richhdesxxx720phevcx265 top