: A nostalgic look back at classic Telugu style with focus on simple, earthy tones and traditional textures.
All screenshots and design references should be used . ETV and the respective production houses own all costume and character imagery. Do not reproduce designs for resale. : A nostalgic look back at classic Telugu
Unlike today’s OTT shows, ETV serials relied on studio lighting and subtle makeup. Do not reproduce designs for resale
The ETV Telugu serials have had a significant influence on viewers, especially young women, who look up to the lead actresses as fashion icons. The serials have inspired many to adopt similar fashion styles, experiment with traditional and modern outfits, and develop their own unique sense of style. The serials have inspired many to adopt similar
In recent serials like Karthika Deepam , the protagonist’s simple open hair with a center part became a signature style for strong, silent female leads.
Senior male characters typically wear crisp white Dhoti-Kurta sets or formal silk shirts.