For Cicalese, communication is an , born from the emotional and rational need to connect with others. She differentiates strictly between information —the unidirectional transmission of data—and communication , which requires a shared construction of meaning and social interaction. Beyond the Basic Scheme: The "Seven Doors"
: Los medios "inyectan" mensajes en una audiencia pasiva, influyendo en su comportamiento de forma predecible. teoria de la comunicacion gabriela cicalese pdf
By framing communication this way, Cicalese elevates the discipline. It is not merely about "how to write a press release"; it is about understanding the glue that holds society together. For Cicalese, communication is an , born from