In 2021, the living room shifted from the TV to the smartphone. While television remained a staple for news and drama, research from the Jurnal ASPIKOM indicates that on-demand video and social platforms began to dominate young audiences' attention.
Are you bored at home? Finished your online school tasks (or maybe hiding from them)? Being a "Bocah SD" (Elementary School Kid) in 2021 is totally different from the old days. We aren't just playing marbles or jump rope anymore. We are the digital generation!
YouTube remained the primary source of entertainment. Content creators who treated their audience like younger siblings—using high-energy editing and relatable humor—garnered millions of views. Key content themes included: