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However, this repackaging is inherently fragile. As scholar Johan Fischer notes in Proper Islamic Consumption , when piety becomes a branding exercise, any deviation from perceived moral norms leads to a catastrophic collapse in value. Beby Liesaa’s scandal is the logical endpoint of this fragility. The lifestyle industry packaged her as a saint; the entertainment industry, hungry for scandal, repackaged her fall as a viral spectacle.
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: If Beby Liesaa is a public figure, detail her involvement. Has she been accused of something, or is she being scrutinized for her views or actions related to hijab? when piety becomes a branding exercise