In 2021, when many traditional producers were still wary of streaming, TS Ananda pivoted hard. They launched a dedicated digital arm, signing non-exclusive deals with Sun NXT, ZEE5, and Disney+ Hotstar simultaneously—a rare feat. Their library of over 5,000 hours of dubbed and original content became a testing ground for hybrid release models: a serial airs on TV at 9 PM, drops on YouTube at 10 PM, and arrives on an OTT platform as a binge-box by weekend.
: Their team includes veterans from the film industry, often collaborating on commercial cinema and digital television content. 5. TS Anand Associates (Strategic Consulting) legalporno ts ananda india 16012024
Indian media and entertainment is scripting a new story - EY In 2021, when many traditional producers were still
In 2021, when many traditional producers were still wary of streaming, TS Ananda pivoted hard. They launched a dedicated digital arm, signing non-exclusive deals with Sun NXT, ZEE5, and Disney+ Hotstar simultaneously—a rare feat. Their library of over 5,000 hours of dubbed and original content became a testing ground for hybrid release models: a serial airs on TV at 9 PM, drops on YouTube at 10 PM, and arrives on an OTT platform as a binge-box by weekend.
: Their team includes veterans from the film industry, often collaborating on commercial cinema and digital television content. 5. TS Anand Associates (Strategic Consulting)
Indian media and entertainment is scripting a new story - EY