This write-up explores the current landscape of entertainment and media, focusing on how technology and shifting consumer habits have redefined how we consume stories and information.

To understand where we are, we must look back at where we started. For most of the 20th century, popular media was a top-down monopoly. Three major television networks (ABC, CBS, NBC) controlled primetime viewing; major record labels controlled radio airplay; and Hollywood studios controlled the silver screen. The "gatekeeper" model meant that entertainment content was curated, sanitized, and scheduled.

While still maturing, VR offers immersive storytelling, while AR (like Pokémon GO ) integrates entertainment into the physical world.