: The book argues that diets fail because they create a sense of sacrifice. By changing how you view food, you don't feel like you're "giving up" anything; instead, you feel like you are escaping a trap.
The book attempts to deprogram the reader from the conditioning of the junk food industry. It breaks down the myths surrounding: Allen Carr Lako Je Smrsati Pdf
to overeat by exposing the "brainwashing" that leads us to view junk food as a reward or comfort. Key Principles of the "Easyweigh" Method : The book argues that diets fail because
