The is the collective noun for the sprawling cast of secondary characters, alternate versions of Elisa, and fan-created personas that populate this universe. They are called "Cuties" not just because of their adorable visual design (though that is a factor), but because of their signature trait: intense, unfiltered vulnerability .
Given the rising popularity, counterfeit Crush Cuties have appeared on AliExpress and Etsy. Red flags include: Elisa Crush Cuties