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If the early 2020s were defined by the land grab for subscriber numbers, 2024 was defined by the pursuit of retention and average revenue per user (ARPU). By December 31, the major streaming platforms have firmly established hybrid models. The "ad-supported tier," once considered a budget afterthought, has become the primary growth engine for industry giants. The conversation has shifted from "cutting the cord" to "bundle or bust," with media conglomerates integrating their streaming services into broader lifestyle packages to reduce churn. Lilly Mays wasn't there to party