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The Last of Us (HBO). The show linked to popular media by releasing official podcasts that analyzed each episode. Suddenly, entertainment critics became pop culture phenoms, and the "podcast" (popular media) became required viewing to understand the "TV show" (entertainment).

According to Study.com , mass media serves a dual purpose: it the public about entertainment (news, background, and issues) while simultaneously acting as the medium that delivers films, music, and digital art. This creates a loop where the media promotes the very content it hosts, increasing marketing effectiveness and audience conversion. Key Industry Segments xxxmaja com link

Entertainment content—movies, music, and digital series—functions as a primary driver of popular culture. The Last of Us (HBO)

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