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: Fans aren't just watching shows; they are visiting them. Branded theme park expansions, "in real life" location-based sites, and even exclusive cruises have become strategic necessities to build brand loyalty.

How to make entertainment and media businesses “fan”-tastic

Exclusivity is the new currency of the digital world. In a market saturated with options, streaming platforms like Netflix, Disney+, and HBO Max use "Originals" as their primary weapon for subscriber retention.