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Shazam is a mobile app that recognises music, TV and media around you.

Popular media leverages high-quality entertainment content to capture eye-balls, which are then "sold" to advertisers.

Entertainment content becomes "popular" when media outlets (news, blogs, and influencers) begin discussing it. This creates a feedback loop where the discussion around a show (like Stranger Things or Squid Game ) becomes as significant as the show itself.