Pioneered on The Mandalorian , "The Volume" is a wraparound LED wall displaying real-time CGI backgrounds. Instead of filming in the desert or a green screen, actors perform inside a digital world. Studios like ILM (Industrial Light & Magic) are now licensing this tech worldwide.
Blockbuster productions provide thousands of jobs and stimulate tourism in filming locations.
Spider-Verse (animated and live-action), Jumanji , and collaboration with Marvel for Spider-Man: No Way Home . Niche Strategy: Unlike Disney, Sony licences its Spider-Man characters back to Marvel while maintaining film rights. Their "Lord Miller" animation division ( The Mitchells vs. The Machines ) is revolutionizing 2D/3D hybrid animation.