Surprisingly, a significant driver of the "blue" keyword was the shift of government-linked and private streamers toward mature content. In 2021, several high-profile drama adaptasi novel (novel adaptations) aired on Tonton (a streaming service by Media Prima) that featured "steamy" scenes never before seen on TV3 or TV9.
The term "blue film" can sometimes refer to content with adult themes or explicit material. However, in the context of Malay cinema and assuming "Blue Film Melayu 2021" is a mainstream title, it's more likely that "blue" refers to a thematic or atmospheric element rather than explicit content.
: Light-hearted and humorous films also have a significant following.
A specific academic paper titled "The Effects of Blue Documentary on Viewers' Perceptions" was published in 2021, exploring how documentary films (specifically those with "Blue" themes) impact conservation attitudes.
: It explores heartbreaking realities of U.S. immigration policy, specifically for adoptees who were never naturalized by their parents.