Netflix buys a show based on the concept, or a brand centers an entire Super Bowl ad around it.
Because "content" feels like a conversation, whereas "media" feels like a lecture. We prefer the conversation. 3. The Feedback Loop: From Meme to Mainstream Popular media used to be top-down. Now, it’s a circle. The Spark: A niche joke starts on a corner of the internet. The Content: Thousands of people recreate it, adding their own "lore." The Media: