When done ethically, urgency prompts decision.
Yet, closing remains the most feared, misunderstood, and often avoided step in the sales cycle. For every natural-born closer, there are a thousand professionals who freeze at the "ask." This is why the search for resources like "The Art of Closing Any Deal PDF" has exploded in recent years.
Don't ask, "Do you want to sign?" Ask, "Should I put the delivery address as your office or your home base?" This is the "assumptive close." You assume the deal is done; you are just ironing out logistics.
"Our platform does exactly that. We have done this for Company X and Company Y, resulting in a 3x ROI in the first 90 days."
Pickens is known for a candid, sometimes controversial, approach to "mind game warfare". He argues that understanding the internal psychology of the buyer is the only way to ensure success.