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Audience preferences are split between high-budget international imports and "hyper-local" viral stories.
: A local Ramadan chant that grew into a worldwide sensation with nearly 500 million views. Aura-Farming
She cracked her knuckles. In Indonesian entertainment, the only way to win was to not be afraid of the absurd. She hit "New Project" and typed a title:
She thought about Pak Budi. He had texted her a week after the viral video: "My phone hasn't stopped ringing. The local youth want to learn the cempala (wooden mallet). Dimas is teaching them. The puppets, they are not so heavy when you have an audience."