❌ – Many popular videos stretch 10+ minutes with repetitive cuts, fake conflict, and exaggerated thumbnails (shocked faces, red arrows). ❌ Monetization fatigue – Mid-roll ads every 3–4 minutes, multiple product plugs (e-wallets, skincare, online loans). ❌ Copyright issues – Frequent unlicensed use of Western songs, movie clips, or anime in compilation videos. ❌ Homogeneity – Once a formula works (e.g., prank videos, family vlogs), dozens of copycats flood the platform. ❌ Limited subtitles – Most viral Indonesian videos lack English or even Bahasa baku (standardized) subtitles, reducing exportability.