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Report: ADO MAROC’s Role in Morocco’s Entertainment & Media Content Ecosystem 1. Executive Summary ADO MAROC (a subsidiary of the Ooredoo Group) is one of Morocco’s leading internet and telecommunications providers. While often compared to Maroc Telecom (IAM) and Orange Morocco, ADO has strategically positioned itself as a key enabler of digital entertainment and media content through high-speed data plans, IPTV services, and content partnerships . In a market where streaming, gaming, and social media consumption are growing rapidly, ADO Maroc acts as both a connectivity provider and a content aggregator. 2. ADO Maroc’s Core Entertainment & Media Offerings A. ADO TV (IPTV Service) ADO Maroc provides a proprietary IPTV service called ADO TV , accessible via set-top boxes and a mobile app. Key features include:

Live TV channels : Over 100 Moroccan, Arab, and international channels (including 2M, Al Aoula, Arryadia, MBC, beIN Sports, etc.). Replay TV : Catch-up functionality for up to 7 days. VOD (Video on Demand) : A library of Moroccan films, series, dubbed Turkish telenovelas (very popular in Morocco), and international movies. Kids’ content : Dedicated section with localized Arabic and French cartoons.

B. Streaming Partnerships ADO Maroc integrates or offers preferential data plans for major streaming platforms:

Shahid VIP (MBC group) – Bundled or zero-rated data for certain plans. Starz On – Available via ADO TV. YouTube & Facebook – Entertainment content consumed heavily via ADO’s fiber and 4G/5G networks. In a market where streaming, gaming, and social

C. Gaming & eSports

ADO sponsors local gaming tournaments and offers low-latency fiber packages for online gaming (e.g., FIFA, Fortnite, Valorant). Partnerships with Moroccan gaming influencers and Twitch streamers.

3. Local Content Production & Support ADO Maroc has engaged in corporate sponsorships of Moroccan entertainment: ADO TV (IPTV Service) ADO Maroc provides a

Reality TV & talent shows (e.g., The Voice Ahla Sawt Moroccan edition – indirect sponsorship via Ooredoo group). Ramadan content campaigns : Special data bundles and exclusive access to Ramadan series (Moroccan dramas and comedies) via ADO TV. Support for Moroccan YouTubers & podcasters : ADO’s “Creator Program” offers data bonuses and visibility for popular local digital creators.

4. Market Positioning vs Competitors | Feature | ADO Maroc | Maroc Telecom (IAM) | Orange Morocco | |--------|-----------|---------------------|----------------| | IPTV service | ADO TV | My.TV | Orange TV | | Exclusive Arab content | Shahip VIP partnership | TOD (formerly beIN) | Netflix + Disney+ bundles | | Fiber coverage | Strong in Casablanca, Rabat, Tangier | Most extensive nationally | Moderate | | 5G availability | Yes (limited cities) | Yes | Yes | | Local content production | Moderate (sponsorships) | High (IAM produced series) | Low | 5. Consumer Trends in Morocco (Relevant to ADO)

Rising VOD consumption : 68% of Moroccan internet users watch VOD weekly (source: ANRT 2025). ADO TV competes with global platforms like Netflix (less localized) and Shahid (stronger Arab content). Mobile-first entertainment : Over 80% of ADO’s data traffic is video (YouTube, TikTok, Facebook Watch). Ramadan peak usage : Data consumption doubles; ADO offers unlimited night data and specialized entertainment bundles. Darija content demand : Moroccan dialect series and podcasts are growing; ADO TV has invested in exclusive Darija web series. Piracy : Unauthorized streaming sites (e.g.

6. Challenges & Criticisms

Content library limitations : ADO TV’s VOD library is smaller than Maroc Telecom’s My.TV (which includes more Hollywood and Turkish content). Customer service issues : Subscribers report delays in resolving IPTV buffering problems, especially during peak hours. Competition from free content : YouTube and Facebook remain free, reducing paid VOD uptake. Piracy : Unauthorized streaming sites (e.g., Okooo, Aflamna) are widely used, affecting legal platforms like ADO TV.