: Approach your marketing with respect for the traditions and practices you're engaging with. Authenticity is key; if you're marketing to pagans as a pagan, be genuine in your representation of pagan values and practices.
: Instead of mass marketing, focus on lead generation and lead conversion. This involves testing different approaches, as Pagan notes that roughly 80% of initial marketing tests fail. eben pagan marketing step by step pdf 26 free link
: Pagan breaks marketing into External Lead Generation (getting attention and gathering names) and Internal Lead Conversion (turning those names into paying customers). : Approach your marketing with respect for the
there is no official "26-step marketing PDF" released for free by his company. Most online posts claiming a "free link" to such a document are often unauthorized summaries or third-party lead magnets. This involves testing different approaches, as Pagan notes
While some resources might offer a for free, these are often workbook summaries or guides rather than the complete paid course. You can find a summary of these strategies in the Eben Pagan Marketing Strategies Guide on Scribd. Key Concepts of Eben Pagan’s Marketing
The Value Loop and Content StrategyOnce you have a lead, you must nurture them. Pagan suggests a 3-to-1 ratio: provide three pieces of pure, helpful content for every one sales offer you make. This keeps the audience engaged and prevents "unsubscribes" caused by aggressive selling.